Launching a product in ‘Stealth Mode’ … or not

It’s tough launching a product these days. Not tough as in physically gruelling like all those cardiocore boot camps you see advertised these days, but tough as in how-do-you-keep-things-underwraps-until-you-are-ready-to-tell-the-world-about-what-you-are-trying-to-do sort of toughness. One of the big dilemmas that we have faced is when it it too early to tell the web community (be it the blogosphere or elsewhere) that we have something cool coming up. After all, marketing has got to do what marketing has got to do.

Case in point, take Chris … our marketing/business development, go-to guy. No please… take Chris.

Chris’ job is to ensure that word gets out about Calgoo First Draft, and how it will help Google calendar users and solve many of the annoyances that they’ve encountered thus far. In doing so, he was tasked with reaching out to some Google calendar users to be possible first users (I was going to say beta testers, but seeing as how it is a “First Draft” and not “Beta”, I refrained). A few quick e-mails here, a phone call there, a blog posting here … and then boom. Word is out. The cat is out of the bag. The owl has left the barn.

Oh well… we only have one week left of our so-called “stealth” operation, before things really get interesting.

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