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	<title>Calgoo Blog</title>
	<link>http://calgoo.wordpress.com</link>
	<description>Calendar musings by Calgoo's Chief Owl</description>
	<lastBuildDate>Fri, 21 Nov 2008 19:06:42 +0000</lastBuildDate>
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	<item>
		<title>The Ideal customer for In-Calendar Marketing</title>
		<description><![CDATA[As I talk to different businesess about the fit for In-Calendar Marketing some common attributes are emerging:

They are already engaged and active with email marketing. Chances are they are using email marketing servicesfrom companies such as SilverPop or Constant Contact.
They are looking for complementary marketing activities to further extract revenue from their customer list.
In some [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calgoo.wordpress.com&blog=304069&post=201&subd=calgoo&ref=&feed=1" />]]></description>
		<link>http://calgoo.wordpress.com/2008/11/19/the-ideal-customer-for-in-calendar-marketing/</link>
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	<item>
		<title>&#8216;In-Calendar Marketing&#8217; Launched</title>
		<description><![CDATA[When I announced back in July that we were making our existing suite of calendar products available for FREE, there were many out there who wondered what we were up to (here, here, here and here to cite a few examples). 
I mentioned in that post that were moving on to “in-calendar advertising business models”. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calgoo.wordpress.com&blog=304069&post=193&subd=calgoo&ref=&feed=1" />]]></description>
		<link>http://calgoo.wordpress.com/2008/10/30/in-calendar-marketing%e2%80%9d-launched/</link>
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	<item>
		<title>Calgoo In-Calendar Marketing Launch Approaches</title>
		<description><![CDATA[We should be launching this week. We&#8217;re wrapping up the web site, screencasts, lead capture forms and much more.  We will be reaching out to media, analysts and bloggers. The coverage is beginning.
Back to work on the launch now&#8230;
 Tagged: Calendar Advertising, Calendar Marketing, Email Campaign, Email Marketing, Email Marketing Software, Internet Marketing, Online Advertising, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calgoo.wordpress.com&blog=304069&post=190&subd=calgoo&ref=&feed=1" />]]></description>
		<link>http://calgoo.wordpress.com/2008/10/27/calgoo-in-calendar-marketing-launch-approaches/</link>
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		<title>New Calendaring Tool for eBay Buyers</title>
		<description><![CDATA[We have just launched bidCal, a free tool that allows you to monitor relevant, upcoming eBay auctions from inside your calendar.
What does it do? In three easy steps, bidCal allows you to build a filter of items you are interested in (e.g.  “Ceramic Owl Figurines”), and then feed all relevant items that match this filter [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calgoo.wordpress.com&blog=304069&post=112&subd=calgoo&ref=&feed=1" />]]></description>
		<link>http://calgoo.wordpress.com/2008/10/21/new-calendaring-tool-for-ebay-buyers/</link>
			</item>
	<item>
		<title>Why no advertising models for electronic calendars?</title>
		<description><![CDATA[We&#8217;re all intimately familiar with email and web page advertisements. Why haven&#8217;t businesses tried to advertise via electronic calendars? Time-based events such as specials, promotions, appointments and the like are particularly amenable to delivery and viewing in an electronic calendar.  Without doubt the sanctity of people&#8217;s calendar information must be preserved so that there can [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calgoo.wordpress.com&blog=304069&post=109&subd=calgoo&ref=&feed=1" />]]></description>
		<link>http://calgoo.wordpress.com/2008/10/06/why-no-advertising-models-for-electronic-calendars/</link>
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		<title>Delivering messages to a decision point</title>
		<description><![CDATA[I like receiving meeting requests in my Outlook instead of a regular email that says something like: &#8220;how about we meet 2pm Friday at Trolls Restaurant&#8221;.
With the regular email I open it, switch to my calendar, check Friday, make a new event, switch back to the email, copy the relevant info, switch back to the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calgoo.wordpress.com&blog=304069&post=107&subd=calgoo&ref=&feed=1" />]]></description>
		<link>http://calgoo.wordpress.com/2008/09/18/delivering-messages-to-a-decision-point/</link>
			</item>
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		<title>The problems with email marketing</title>
		<description><![CDATA[Are we reaching saturation point with email as a medium? Spam filters, ISP controls, image blocking are examples of barriers to deliverability. And what about the sheer volume of emails many of us receive on a daily basis? In my working day if I leave the office a 1 hour meeting by the time I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calgoo.wordpress.com&blog=304069&post=103&subd=calgoo&ref=&feed=1" />]]></description>
		<link>http://calgoo.wordpress.com/2008/09/11/the-problems-with-email-marketing/</link>
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		<title>Calgoo Core Customers Growing</title>
		<description><![CDATA[A few months ago we decided to package up our core calendar sync / share technology in the form of an API and release it as a commercial product. One of our motives was to ensure our own technology would continue to be developed in a modular and scalable approach with good separation of concerns. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calgoo.wordpress.com&blog=304069&post=96&subd=calgoo&ref=&feed=1" />]]></description>
		<link>http://calgoo.wordpress.com/2008/08/22/calgoo-hub-customers-growing-keeping-us-honest/</link>
			</item>
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		<title>First live customer for In-Calendar Marketing</title>
		<description><![CDATA[www.teetimes.net has gone live with Calgoo In-Calendar Marketing. I am pleased to welcome them as a Calgoo client. Teetimes.net offers online tee times bookings for Canadian golf course and will shortly add US golf courses.  They have access to live data for thousands of golf courses. A key differentiator for teetimes.net is the ability [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calgoo.wordpress.com&blog=304069&post=90&subd=calgoo&ref=&feed=1" />]]></description>
		<link>http://calgoo.wordpress.com/2008/08/12/first-live-customer-for-in-calendar-marketing/</link>
			</item>
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		<title>Calendar Advertising</title>
		<description><![CDATA[We&#8217;re still largely in stealth mode on this, but I can say our first customer will go live in approx. 1 week. I am really pleased with the technical progress and we are on track for a public release in early fall. In the same way people will buy niche magazines replete with advertising, I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=calgoo.wordpress.com&blog=304069&post=88&subd=calgoo&ref=&feed=1" />]]></description>
		<link>http://calgoo.wordpress.com/2008/08/06/calendar-advertising/</link>
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