‘In-Calendar Marketing’ Launched

October 30, 2008

When I announced back in July that we were making our existing suite of calendar products available for FREE, there were many out there who wondered what we were up to (here, here, here and here to cite a few examples).

I mentioned in that post that were moving on to “in-calendar advertising business models”. I was being deliberately vague at that time, but the time is now to update on what we have been doing:

We’ve just launched a new product and service called Calgoo In-Calendar Marketing™. In-Calendar Marketing is the world’s first marketing concept that allows businesses to deliver targeted, opt-in marketing messages directly into the calendars of those that subscribe to their offers.

This screen cast explains how it works. You can consider In-Calendar Marketing as a similar and complementary service to email marketing, except the delivery is to electronic calendars. Compared to email, calendars are less cluttered and more “timely”.

In-Calendar Marketing works with virtually all desktop and online calendars without having to install anything. One key benefit of our approach is that the calendar “feeds” to which people subscribe don’t go directly into a person’s actual calendar that contains their personal events. The calendar feeds appear in a parallel calendar that the user can click on or off as they choose.

We believe strongly that the calendar is the medium in which time-based decisions and commitments are made. If your business has a strong brand with loyal customers, I am confident they will find value in receiving your promotions and events in a medium where they plan and schedule. I think In-Calendar Marketing will be particularly suited for businesses with distressed or perishable inventory. Think of hotel rooms, travel, conferences, golf tee times – anything that is in the category of “use it or lose it”. It will also be useful for businesses e.g. ski resorts, whose customers are passionate about being informed about events and promotions.

When we released our first calendaring product back in 2006, we called it “Calgoo First Draft”. It was a little tongue-in-cheek as we didn’t want to follow the herd and call the product a beta release. This time around, it is more like a new chapter with many more pages left to write. The first release of In-Calendar Marketing is fully functional and already has customers (click here to read a case study on one of our first customers, golf reservations provider TeeTimes.net).

I encourage you to tell me what you like, what you would like changed and, perhaps more importantly, share with others your ideas for using In-Calendar Marketing within your own business. We have provided some of our own ideas here.

I am looking forward to this next chapter of our company and the world of online marketing!!!


So where are the ads?

July 22, 2008

To follow up on my last posting “Calendar free for all“, our “legacy” products Calgoo Calendar and Calgoo Connect are now free. We have no plans to deliver ads to these products. We will continue to develop and evolve these products. Paid users will get email support for the balance of their subscription period. Free users will have access to our Forum on a self-help basis.

Our newest service Calgoo Hub, which has been free since launch, and other services under development will deliver in-calendar advertising.

Please note: it is possible to use Calgoo Connect and Calgoo Calendar with Calgoo Hub, so in these scenarios free Connect and Calendar users may receive ads.

Calendar free for all

July 21, 2008

Calgoo’s calendaring products are all free as of Jul 22 with the release of our v2.0. This is consistent with our company’s move to in-calendar advertising business models.

Over the last 2+ years, we have built out our repertoire of calendar sync and share solutions. We started with Calgoo Calendar in Aug 2006 as a calendar visualization client. We then moved to Calgoo Connect to provide sync services across multiple calendar environments. We then brought it all together with Calgoo Hub to offer calendar sharing made easy.

I’ll have more on our in-calendar advertising in the near future as we roll out our new advertiser-focused products and services.

We’re back online

February 20, 2008

We experienced a major failure on one of our servers that took our ISP some time to repair. Our safeguards meant no data was lost and we were able to resume service on a new, faster server at approx. 5pm PST.  Thank you for your patience.

Calendar migration / Google Apps

February 18, 2008

We use Google Apps for email, documents etc in our Calgoo office. We need to migrate our calendar, documents and ideally emails from an old domain to the Calgoo domain. Google doesn’t make this easy at all. We can take care of calendar migration with our own technology but emails and documents (more so) are a challenge. With documents we will likely have to move them individually.

The Calgoo Blog is Back

January 25, 2008

Well, we had a blog but it has been offline since Dec 2006. We found we didn’t have the time to update it effectively. What went wrong? I think we used it for too many purposes: company news, product news, tech support, user feedback…This also meant there were too many Calgoo people involved. We moved our tech support to a Forum which has worked well, but the Calgoo Blog has remained offline until today!

So now we are back online with a repurposed blog i.e. this is now my blog! I will be using this blog to talk about the way people use electronic calendars in their lives and how this maps to the direction Calgoo Software is heading. Hopefully I can use some examples from my own life and get comments and perspectives from others.

So what do I mean by “electronic calendaring”? I am talking about the use of desktop and online calendars such as Outlook, Google, iCal, 30boxes and the like. I am not talking about “scheduling” which to my mind is more about figuring out when a certain event can take place. Once this “scheduling” discussion has concluded, an event exists and should find its way into a calendar.

Let the calendaring begin…

Andrzej Kowalski, CEO Calgoo Software