Why no advertising models for electronic calendars?

We’re all intimately familiar with email and web page advertisements. Why haven’t businesses tried to advertise via electronic calendars? Time-based events such as specials, promotions, appointments and the like are particularly amenable to delivery and viewing in an electronic calendar.  Without doubt the sanctity of people’s calendar information must be preserved so that there can be no possibility or perception that advertising messages in a calendar can somehow read or change your personal calendar entries.  Today when we receive email advertisements we don’t for a moment think that this delivery somehow opens up our private messages to others.  The same holds true for calendar advertising, it’s just that consumers have no real experience to date in receiving advertising in this medium.

I think that calendar inter-operability and lack of standards has presented a barrier to advertisers to date. How can you deliver calendar advertisements if the underlying calendar programs have no standardized way of viewing them?  Once an email message gets through the various spam filters and other barriers to delivery, you can pretty much guarantee it can be read by any email program on the planet.

At Calgoo, we’re solving calendar inter-operability problems to enable effective advertising models.